"You need to start publishing what you know about direct marketing. You will earn more money publishing what you know, than anything else you can do in marketing."


When I heard her tell me this, I made a mental note of it but didn't know anything about the publishing industry. 


Learning direct response has been one of the most life changing things that has ever happen to me and I will always be grateful for Carol Scovotti's enthusiasm for direct marketing and being so willing to share her experience and knowledge with me.  


This led me on a 10 year quest of learning about the publishing industry, while I primarily ran my marketing business and my own retail stores.


I started following the success of many magazine publishers from all different niches and products.


1.    Books - even today, publishing a book leads to instant authority status on the topic and there are so many ways to monetize a book other than just selling the book.

2.    Magazines - are quite frankly one of the most lucrative business models.

3.    Paid Newsletters & Membership Sites - are similar to magazines and scalable, they build a loyal following of customers that are interested in purchasing similar products that are related.

4.    Information Products - are ways to monetize and leverage what you know. They can be about business, hobbies, challenges that you have overcome in your life, or related to specific niches, like raising a family, gardening, training your dog, or even how to play a harmonica.  Almost everything you know can be leveraged into an information product to help people.


People who should listen to this show are entrepreneurs, coaches, speakers