Tao of Sports Ep. 81 - Joe Windham (President, Arizona Rattlers)
Mar 31, 2013 ·
24m 31s
The Arizona Rattlers have one of the most dedicated fan bases in the Phoenix area. Team President Joe Windham talks about fan loyalty to the brand, the ability to push...
show moreThe Arizona Rattlers have one of the most dedicated fan bases in the Phoenix area. Team President Joe Windham talks about fan loyalty to the brand, the ability to push corporate sales activation further than even some of the larger major leagues in the area, and how to hire the best staff. Windham discusses how he mentors young interns and develops a full-fan experience that pushes fans to come back each game despite a lack of local media exposure. Twitter: @AZRattlersPrez
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