Ep. 750 - Jeff Ferguson (GM, Georgia Southern)

Ep. 750 - Jeff Ferguson (GM, Georgia Southern)

0 0 2 years ago
2 Plays 4 Downloads
While Jeff Ferguson may be often thought of as a sponsorship guy, his third visit to the podcast is as much about digital live streaming acceptance as it is sponsor activation. Ferguson presents a compelling case for how he has helped Georgia Southern Athletics beat other media to market, using Facebook Live to enhance the digital sponsorship inventory available to Learfield, driving revenue in new ways. Ferguson talks about how social media live streaming pre-game shows don't have to be 2 ... See More

Find us on Facebook

Copyright 2019 - Spreaker Inc. a Voxnest Company - Create a podcast - New York, NY
Help