Ep. 575 - Shawn Smith (Principle, From The Stretch)

Ep. 575 - Shawn Smith (Principle, From The Stretch)

0 0 3 years ago
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Look no further than Shawn Smith for the digital strategy success of the NBA Development League, where Facebook "likes" and Twitter "followers" for each team and the NBADL are at astronomical highs, outpacing even some major league professional teams around the globe. Smith speaks about the way that engagement goes beyond just a few metrics, and how the NBADL product was pushed out to build a following that would last for decades. Smith talks about some of the ways to ... See More

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