The marketing world is filled with advice and ideas from "thought leaders" but just because an "expert" says or writes something, that doesn't mean we should do it. Focusing on best practices from the experts could actually be harming your business and you don't even know it. Jay Acunzo, the founder of Unthinkable Media, says in his new book "Breaking the Wheel" says that what we should do instead is to act more like investigators and do what works best for our own companies. This podcast will share some of the questions you should ask in any situation to make the best decision, regardless of what the "experts" say.   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio