Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss how to make the best of your marketing efforts within Google Analytics. Some of the topics we cover include: - Campaign tagging - Creating Custom Channels & Dimensions - Filtering out spam traffic This is a deep-dive into Google Analytics, so if you are a beginner to Google Analytics, we recommend that you have your analytics account open to help you know what we are talking about. Plus, we catch up with Douglas Karr of the Marketing Tech Blog to discuss one of his latest blogs titled: "What Strategies, Tactics, and Channels Should Marketers Focus on in 2017" A great episode this week on Edge of the Web!