It’s been announced and we need to ramp up our understanding  and implementation of Google Analytics 4.    Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4.  An incredible resource of knowledge of GA4, Krista teaches the foundational concepts of the new platform and the treasure trove of new insights that are coming our way.  It’s time to get our GA4 game on as we have a year to gather our data before it’s gone from Universal Analytics.   [00:03:52] Krista Seiden's history that led her to GA4 [00:06:41] Moving to the GA education team [00:08:09] PM on the new Google Analytics product: GA4 [00:10:31] Short history of Google Analytics [00:11:58] What Universal Analytics brought to the table in 2014 [00:13:16] GA4 released under the tool name: Google Analytics App Plus Web [00:14:41] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:15:18] The web doesn't work the same way that we used to measure user behavior [00:16:50] The GA4 foundational concept: User behavioral modeling as opposed to chasing fictitious accuracy [00:19:00] The sunset announcement & the contention [00:20:07] Why are people afraid of GA4 [00:22:30] Where is our historical data going? [00:28:07] What is being lost in Google Analytics 4? [00:31:03] EDGE of the Web Sponsor: Site Strategics [00:32:00] This isn't the Bounce Rate you're looking for… [00:44:04] First time ever: fully customize the user interface of analytics [00:44:50] Google Signals: Connecting users between their devices [00:44:50] The new mindset of getting into GA4