Jonny Ross of Fleek Marketing gives us a run through of practical tips for successful schema deployment on your website.  We also cover a great deal of information regarding citation strategies.  Learn about entity definition and the slew of tools out there to make your structured data grooming easy on this episode of the EDGE. Be sure to check out our first episode with Jonny Ross as he covered the basic of structured data.   [00:03:53] How do we measure the successful deployment of schema on a site? [00:09:40] Linking to sources:  the most important piece of schema [00:13:25] Your schema citation strategy [00:15:06] The Interview Series Title Sponsor: Site Strategics [00:17:30] Inlinks as a great schema delivery tool [00:19:55] New products for engineered by SEOs [00:22:27] Sponsor for EDGE of the Web: Wix [00:22:58] Wordpress plugins for schema [00:26:02] Defining entities.  Strategy inside the schema [00:30:02] Wikipedia is very Americanized