The Diderot Effect: Why We Buy Things We Don't Need

The Diderot Effect: Why We Buy Things We Don't Need

1 1 about 1 year ago
“What are you a slave to right now?”

How many times have you bought a new dress but felt like you didn’t have anything to go with it? Even if that dress was a great deal, when you consider the shoes you bought to go with it, the earrings to match, and all of the other accessories it wasn’t cheap.

Don’t worry though, you aren’t alone. We’ve all been there. In fact it’s so common there’s a name for it that psychologists use: The Diderot Effect.

Society trains us to be over consumers. ... See More

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