Michelle Phan: Ipsy and Em Cosmetics Founder and the Original Beauty Influencer
Aug 30, 2021 ·
55m 30s
Michelle Phan is a beauty powerhouse. She is the co-founder of Ipsy (a monthly subscription service that became the world’s largest beauty community), the founder of Em Cosmetics, and one...
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Michelle Phan is a beauty powerhouse. She is the co-founder of Ipsy (a monthly subscription service that became the world’s largest beauty community), the founder of Em Cosmetics, and one of the first beauty digital influencers who—dare we say—created the first-ever YouTube makeup tutorial. Over the last decade, Phan has garnered a global community of over 10 million followers, has amassed over one billion views, and has created more than 350 videos. Today, Phan also educates her loyal community of followers within quite a different space altogether: cryptocurrency. Through her studying of the crypto industry, she draws parallels between the decentralization of power and the decentralization of content that launched her YouTube career. On this episode of Second Life, find out how Phan paved the way for an entire generation of beauty creators to come while reinventing herself time and again.
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