In the first monologue of the year, Jonny talks about outsourcing lead generation. Leads on-demand services are becoming more popular and the frustration of online ads not always returning what you expected makes these services increasingly attractive.

However, they aren’t for everyone. You may not be prepared to put in the budget they might require or the identity and fit may not be right for you. Jonny covers the thought processes he and the team have gone through and their own experiences of actually using these services.

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