Jay Austin
Bowtie King of Atlanta

Guest BIO:
•Strategic Consulting, including business plan & sales strategy development.
•Brand development, web site traffic growth, web site R.O.I and advertising revenue. Develop brand strategy and statistics systems.
• Strategic planning, including business plan & sales strategy development.
•Procurement of raw fabrics for bowtie production. Decide color, fabric and silhouette for the bowties and vest.
• Work closely with the production, designing and marketing team in promoting new fashion trends by analyzing the drift of the current masses towards bowties and vest. Target the market and sell our bowties and vest designs to the public.
•Identify the uniqueness in the designs developed by our design team and target proper markets to sell our bowtie and vest designs. Make decisions understanding the future perspective of the company and maintain long run relationships with the potential distributors in the market.
•Analyze and document key drivers in forecast to demand variation
•Sales Analysis process – identification of risks and opportunities with the forecast to demand translation.
•Primary duties include the generating and tracking of finished goods PO’s, ensuring customer forecasts are compared against sales and budget plans, proactively identifying supply and demand risk, and optimizing inventory utilization, while meeting operational KPI and objectives for Show Your Colors by Jennifer ,LLC.
•Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
•Manage special events such as Jay Austin Bowtie Club Mixers, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly.
•Work closely with the marketing team to develop creative and integrated programs to support product introduction, services offering, new technology and thought leadership.

Web Site and Social Media:
Www.jayaustinbowties.com

Georgia Business Radio hosted by:
Rich Casanova

Interviewing industry leaders throughout Georgia each week live from the Pro Business Channel studios in Atlanta.

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