Marketing is often seen purely as a cost, or more accurately as an investment. But podcasting and other content marketing can also be a direct revenue stream.

With a shift in thinking from “how much will it cost?” to “how much can this make?” entrepreneurs, coaches, and consultants can begin to focus on how their podcast could not only build and engage an audience, but also provide a new saleable product.

In this episode of Get Your Ideas Into Ears, CG founder Steve Randall looks at some of the revenue-generating options for your podcast.

Steve has more than three decades of building audiences with audio and CG's clients include individual coaches and consultants through to multinational companies.

Find out more at https://CGpods.com/get-your-ideas-into-ears

A Communication Generation production.