Listening to this episode will enable you to connect the buyer's journey with your marketing plan. By the end of the episode, my hope is you will be able to see the big picture and connect the dots of what you publish and what your prospective guest wants.

Social Media and Digital Marketing are often rammed down our throats as the best thing since sliced bread, and we should all be doing it. This constant message from people like us at Occupi Online and other marketers can become tiring and switch us off to getting involved.

I guess it's a bit like your parents always saying 'Eat your greens' but never explaining WHY!

In this episode, we match these persistent rants with solid research and connections to the Hotel Marketing Funnel.