EP 93: Navigating the New Normal in eCommerce Marketing In Episode 93 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok’s new self-serve advertising platform and how it may benefit marketing leaders. They go on to cover TikTok's ongoing data privacy issues and Tyler advises that if marketers have the resources to try out TikTok's ad platform, it's not the worst bet out there. Next, Tyler introduces Patrick Moran, a marketing leader with experience at a wide variety of household brands including Netflix and Spotify. Patrick dishes on the commonalities between the different brands and how companies need to evolve with their consumers. He dives into his experiences between Netflix and Spotfiy and the differences of their marketing outreach. He also gives his perspective of his time at Yik Yak and its issues involving username handles and bullying within the community. With Patrick’s current company, he says that working in smaller teams has helped improve efficiency. Ultimately, Patrick advises that the biggest marketing platform is the product itself.   Join Tyler, Jon, and Patrick for more information on brand performance and marketing strategies.  Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:00 - Intro 01:10 - What’s in the News | TikTok’s Self Serve Ad Platform 07:50 - Featured Guest | Patrick Moran 08:44 - Commonalities Between Brands 12:10 - Comparing Spotify and Netflix  18:12 - Yik Yak  22:30 - Pandemic Affecting Patrick’s Current Company 26:20 - Team Engagement While Working Remotely 29:00 - Underrated KPIs 33:00 - Marketing Challenges  34:35 - SEO 35:45 - Patrick’s Key Takeaway 38:06 - Outro Featured Guests | Patrick Moran LinkedIn What's In the News  TikTok's Self Serve Ad Platform Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes