EP 90: eCommerce Marketing Strategies with Hylete’s Jon Palmer In Episode 90 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new partnership between Walmart and Shopify and its importance to eCommerce merchants. They both believe that this diversification presents opportunities for marketing leaders to push their product across third party channels outside of Amazon.  Next, Tyler introduces Jon Palmer, the Marketing Director for Hylete. Hylete's a digital-first fitness lifestyle brand. Jon discusses how Hylete’s native digital organization stems from other competitors and how working directly with customers drives their success. He also dishes on other marketing strategies that have worked for Hylete during the pandemic. He provides great insight for eCommerce differentiation and the importance of customer engagement before talking through his approach to attribution. Ultimately, Jon advises listeners to push the limitations of their systems.  Tyler and Jon wrap up the episode with Words of Twisdom, featuring a quote from Matthew Kobach (@mkobach) who states "YouTube isn’t social media, but also a video search engine". Join Tyler, Jon (the Wizard), and Jon Palmer for more insight on digital branding and eCommerce strategies.   Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!   Timestamps   00:00 - Intro 00:47 - What’s in the News | Walmart and Shopify’s Partnership 05:33 - Featured Guest | Jon Palmer  06:48 - What differentiates Hylete from its competitors? 08:57 - Working from Home's impact on Customer Engagement 12:02 - The Impact of Investor Relations on Marketing 14:03 - Email Marketing Strategies 17:45 - Hylete’s Welcome Series 19:42 - Hylete’s Quiz for Size Shopping  24:28 - Maintaining Price Integrity 27:00 - eCommerce Mistakes to Avoid 28:26 - Biggest Challenge for Hylete Today 31:46 - Attribution Models 32:47 - Jon’s Key Takeaway 35:00 - Words of Twisdom  36:50 - Outro Featured Guests | Jon Palmer LinkedIn 25% OFF - Use Code: LION25 What's In the News  Walmart Partners with Shopify Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes