EP 76: Marketing a Brewery Sud-ccessfully with Karl Strauss’ Brian Skarin In Episode 76, Tyler and Jon discuss successful and not so successful Super Bowl ads from Super Bowl LIV. Tyler shares his thoughts on Google being a solid standout but Tide being his overall winner. Jon adds that repetition was key for Tide to deliver a memorable message on advertising's biggest stage. Next, Tyler dished on the losers of the night whose ads were most forgettable, due to sacrificing brand recognition for a chuckle. Next, Tyler welcomes Brian Skarin, the Communication and Events Manger at Karl Strauss Brewery, onto the podcast. Brian shares some of the key strategies in building the brand of one of Southern California's most prominent breweries. He goes on to share how Karl Strauss’ brand loyalty and brand partnerships have aided in the success of their successful marketing campaigns Tyler and Jon's Words of Twisdom feature a quote by Lucid Manager (@lucidmanager) this week. Join Tyler, Jon, and Brian for more insight on how to maximize your marketing strategies while establishing customer loyalty. Have you left us a review yet? If not, we'd be glad you did! Also, have a great marketing joke or guest idea to share? Drop us a line at info@lionssharepodcast.com! Timestamps 00:00 - Intro 01:08 - What’s in the News | Super Bowl Ads 06:42 – Featured Guest Brian Skarin 08:08 – Standing Out in a Crowded Field of Competitors 09:37 – Building a Great Customer Experience 13:44 – Prioritizing Sales Channels 15:11 – Maximizing Quality Content 16:33 – Integrating Paid Strategies 18:37 – Brian's Preferred Advertising Methods 20:04 – Key Challenges 23:40 – Tracking the ROI of Social Campaigns 24:53 – Effective PR Campaigns 27:52 – Prioritizing Media Coverage 29:31 – Building Customer Loyalty 32:02 – Brian’s Key Takeaway 35:10 - Words of Twisdom 43:47 - Outro