EP 71: Turning Over a New Leaf in CBD Marketing In Episode 71, Tyler and Jon share that Canva has video editing capabilities in the works for 2020. This tool will be useful for digital marketers already using Canva for light design work. Tyler emphasizes that more brands and agencies are seeking to create content more frequently and Canva will be a great tool for designers to accommodate that demand in a cost- and time-efficient manner. Next, Tyler welcomes our friend and client, Eric Raszewski, Head of Sales at Nutralife Wellness,to the show. Eric shares how he ended up joining the CBD industry on a whim before going on to become an established thought leader in the industry. He elaborates on the key components it takes for Nutralife Wellness to maintain an advantage as both a B2B and D2C brand. Eric gives insight on the vast differences in marketing CBD and a dishes on the biggest mistakes marketers are making in the industry. Overall, Eric encourages focusing on creating a solid product while building brand loyalty. Tyler and Jon's Words of Twisdom, featured @ELONMUSK this week. Join Tyler, Jon, and Eric for more insight on how to improve your marketing and sales strategy and grow your brand. By the way - have you left us a review yet? If not, we'd be honored if you did! Timestamps 00:00 - Intro 00:58 - What's in the News | Canva Launching Video Editing Capabilities 05:50 - Featured Guest | Eric Raszewski 06:43 - How Eric Joined the CBD Industry 08:05 - Various Nuances in Marketing CBD 09:16 - Cannabis and CBD Market Confusion 14:18 - Nutralife's B2B Vetting Process 17:17 - Challenges Marketers Face in the CBD Industry 18:15 - FDA Warning Against False Claims by CBD Brands 18:50 - Nutralife's Marketing Strategies 19:41 - Eric's Take on LinkedIn 20:30 - Nutralife's D2C Marketing 22:55 - Integrating Sales and Marketing Strategy 24:39 - Assessing Brand Challenges 26:41 - Building Brand Loyalty for Consumers 29:29 - Biggest CBD Marketing Mistakes 32:30 - A Bonus CBD Joke! 33:29 - Eric's Key Takeaway 35:47 - Words of Twisdom 40:03 - Outro  Featured Guest | Eric Raszewski LinkedIn Nutralife Wellness Nutralife Labs What's In the News  Canva To Launch Video Editing in 2020 Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes