Were you ever curious about how Reddit paid to advertise? How does organic reach work? You won’t get a better intro to how the algorithm works than listening to this interview with the previous head of brand, Joe Federer. Even more importantly, he pulls back the curtain around how different social networks. "When you really want to build an online community, what you need to do is facilitate shared experiences and shared conversations" ~Joe FedererInternet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of Social Networks, comes out this fall with McGraw-Hill.Key Takeaways: How the different social networks “bubble up” content based on the context that resonates on those networks.How users manage their profiles and interact differently on the various social media platforms like Facebook, Reddit, and InstagramWhy you need a different content approach and brand voice to each platform to be successful. Which network would work the best if you’re interested in changing the perceptions of your brand.Connect with JoeCheck out his websiteFollow him on Twitter Pre-order his new bookThank you for listening! If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.