Association Chat special guests Brian Carter and Adele Cehrs review the trends that have changed industries, why so many organizations have lost traction, and how top performers are growing and winning today. Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. Brian is respected as an international authority on how organizations of all sizes can create and retain business using the Internet. Cehrs, founder and CEO of Epic PR Group and her new firm WHEN + HOW is the author of Spike Your Brand ROI. She has more than 20 years' experience in the PR and marketing industry. Cehrs has served as a strategist, corporate counsel, and crisis-management adviser for clients such as Yum Brands, Johnson & Johnson, Lockheed Martin, Verizon, and Georgetown Cupcake. What is Association Chat?Online Community | Podcast | Alexa Skill | Resources | EventsCheck into the Association Chat podcast for an hour each week to hear from bestselling authors, influential business thinkers from all industries, and the most influential professionals in the association realm. Call-in and ask your questions on the air! Connect with others in the association industry in the live chat room and throughout the rest of the week in the private Association Chat community. Attend the live events, happy hours, and workshops created especially for you! Sign up for the mailing list and find out more at www.associationchat.com. What is the Association Chat News Flash Briefing?You can listen to the Association Chat News Flash Briefing on your Amazon Alexa! Find out what's happening with associations in 1-2 minute clips. Enable the skill here:  http://bit.ly/assnchatflash