Do you have a restaurant on your property? Is it bringing in an extra stream of revenue? If no, why not? I am going to share how you can increase your restaurants potential.

If you have a restaurant and you’re only catering to your hotel guests, then you’re leaving money on the table.

You might believe you have a very good restaurant, in fact, you might believe you have a great restaurant but without good local patronage how would you know for sure.

Hotel restaurants are normally not on the radar of potential customers were looking for a place to eat. Traditionally, hotel restaurants have a difficult time attracting locals. So what can you do to improve your chances?

I’m going to share some ideas that have worked with many hospitality properties.

1.Consider trying a new name, identity and theme for your restaurant, and promote it to the local market separately from the hotel.


2.Use social media and the local press to market your restaurant. You can contact journalists from local publications and invite them for a meal on the house in return for a review.


3.Set up a competition in the local press and online, with a prize of a meal for four with wine. The contest will cost very little and if done right can be very effective.


4.Offer a choice of menus; for families and vegetarian options.


5.Highlight what makes you stand apart from your competitors, other restaurants. (Is it better service, bar and lounge areas to relax before and after a meal, space for kids to run around, easy parking, a rural getaway).


6.I Create a separate website for your restaurant.


7.Be sure your restaurant is listed in the local tourist & travel guides.


8.A great way to keep both your staff and customers excited is to offer menus that are seasonal and that are changed regularly.


Continue reading to see 20 more strategies to increase your restaurant business...

https://keystonehospitalitydevelopment.com/KHDC166



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