Talk to anyone at IU about Indiana’s social media output, and one name comes up more than any other: Lynnea Phillips. And with good reason. She’s the head of digital and social media for IU athletics.

With the ever-increasing importance of social media to sports programs across the country, we invited Lynnea onto the show to discuss how she is leading Indiana’s efforts to brand its programs, players, and coaches, and prepare the entire department for the seismic shift of NIL changes (whenever they actually come to the Hoosier State).

And much more. This is a fascinating peek behind the curtain at one of the most important athletic department functions in modern-day college athletics.

Make sure you follow Lynnea (@lynneaphillips) and the Cuban Center (@CubanCenter) on Twitter.