Whatever Happened to... Borders

Whatever Happened to... Borders

1 0 9 days ago
Coming up on this week’s episode, whatever happened to Borders Books?

How did one of the OG disruptors of the book business, become the disrupted.
In this week’s episode, I look at the rise – and fall – of Borders Books. What they did right. What they did wrong. And I’ll explore the one thing Borders’ Arch Nemesis – Barnes and Nobles did – that Borders didn’t.

And I’ll share with you all, my theory on how that one thing may have made all the difference.

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