Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived? Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing. Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn't like...and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time… If you would like access to the full video presentation, the show notes, and the special resources for this episode, please visit ilovemarketing.com/318. Here’s a glance at what you’ll learn from Brian in this episode: 6 eternal truths from 6 of the greatest advertising legends that ever lived The biggest reason for unsuccessful advertising that destroys sales and what to do instead How to understand your customer even better than they understand themselves One advertising advantage that trumps everything else (HINT: It has nothing to do with your creative or copy) A profitable (often overlooked) lesson that can make all you advertising more successful