Habit-Forming Products and Breaking Bad Habits with Nir Eyal
Nov 17, 2022 ·
43m 59s
From building and selling two technology companies to writing "Hooked" and "Indistractable," Nir Eyal learned from the masters of persuasion manipulation to ultimately become a behavioral designer. As a behavioral...
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From building and selling two technology companies to writing "Hooked" and "Indistractable," Nir Eyal learned from the masters of persuasion manipulation to ultimately become a behavioral designer. As a behavioral designer, Nir helps companies build products and services that get people hooked on healthy habits. While his first book, "Hooked," is about creating habit-forming products, his second book, "Indistractable," is about breaking bad habits. Nir never did build his third company; instead, he began speaking, teaching, and consulting at the peak of his career. Join us to hear how persuasion manipulation and good product design might help us accomplish the things we already set out to do and the importance of becoming indistractable.
Subscribe to ideamix radio and stay tuned for new episodes every other Thursday. On ideamix radio we speak with entrepreneurs, solopreneurs, career changers, experts, and enthusiasts for insider tips that help you build the life, business, and career you want. ideamix is the go-to destination for entrepreneurs to turn their idea into a business. Check out our website at www.theideamix.com. For comments, questions, podcast guest ideas, or sponsorship inquiries, please email info@theideamix.com.
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Subscribe to ideamix radio and stay tuned for new episodes every other Thursday. On ideamix radio we speak with entrepreneurs, solopreneurs, career changers, experts, and enthusiasts for insider tips that help you build the life, business, and career you want. ideamix is the go-to destination for entrepreneurs to turn their idea into a business. Check out our website at www.theideamix.com. For comments, questions, podcast guest ideas, or sponsorship inquiries, please email info@theideamix.com.
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