Episode 29 - The Advantages & Threats of Experiential Marketing Experiences

Episode 29 - The Advantages & Threats of Experiential Marketing Experiences

0 0 8 months ago
Experiential Marketing Experiences are increasing in number and complexity. Some experimental marketing campaigns are nearly identical to attractions! We discuss the benefits and threats posed by this new form of campaign.

A quick overview of the different ones that we have experienced:
The Twilight Zone Pop-Up at The Grove
Smallfoot
IT Experience
Ready Player One
Guinness Brewery Tour
Knott’s Scary Farm example of “#ScarySelfie” with C-K agency
Razer Tour - College campus and video game ... See More

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