Joseph Balcuk is the President of RoosterFin, Inc. (www.roosterfin.com), a game design and publishing company. As a mathematician, Joseph began his career as an instructor. Through an educator’s lens he designed and published The Merbs Motivational Game System in 2006. The Merbs Game System received multiple honors including Dr. Toy’s Top-10 Educational Products Award. Joseph published a poetry book series and seven game titles under The Merbs brand before founding RoosterFin.