K Satyanarayanan or Satya is the co-Founder of New Horizon Media, a publisher in the Tamil language book market. Satya is an alumnus of IIT Madras and Cornell University in the US. He and his co-founder Badri started Cricinfo, which became the go-to site for cricket before they exited and went on to launch New Horizon Media. Satya has blogged on education and state of publishing industry in India, and he has spoken on the publishing industries in India at forums such as Publishing Next. This is part I of our discussion.
 

Satya talks about the evolution of the Tamil language book industry, challenges with distribution, size of Tamil language market, reading preferences of readers in Tamil Nadu, and audiobooks. Shownotes are available at www.mykitaab.in/satya