Leonard Fernandes is a former IT professional who co-founded Cinnamon Teal Publishing with his wife Queenie in 2007. He can be described as a "parallel entrepreneur", with four different ventures included Dog Eared Books and Publishing Next conference.During our discussion, we talk about Leonard's journey from an IT professional to his move back to Goa, and launching his ventures, We discuss about Cinnamon Teal Publishing, and how the business has grown over the years. We spend considerable time over ISBN, and weigh the need as well as the importance of getting iSBN for books. Other topics we talk about in this rather long interview incvlude Cinnamon Teal Blog, audiobooks, and nearly half a dozen entrepreneurial ideas in the book publishing space.