Disruptive FM: Episode 51 Brexit as a Marketing Lesson, Eliza Esquivel Comes to Microsoft, Is Programmatic Over?
Jun 28, 2016 ·
30m 4s
In the latest episode of the marketing podcast for eccentric minds we discuss: 1. Brexit as a marketing lesson and a marketing failure. What happened? 2. Eliza Esquivel, formerly VP...
show more
In the latest episode of the marketing podcast for eccentric minds we discuss:
1. Brexit as a marketing lesson and a marketing failure. What happened?
2. Eliza Esquivel, formerly VP of Creative at Mondelez comes to Microsoft to work with Applications and Services Group. Why creatives are finally accepted at Microsoft.
3. Is the trend of programmatic a dead one? At Cannes it was barely discussed, just one year where you couldn't get away from the topic. Is it because it serves up display advertising which is a dead entity?
All that and more on the podcast that dares to ask and answer, "What if," in the world of marketing.
Hosted by Geoffrey Colon, communications designer at Microsoft and author of the book Disruptive Marketing.
Learn more at http://geoffreycolon.net
#DisruptiveFM
show less
1. Brexit as a marketing lesson and a marketing failure. What happened?
2. Eliza Esquivel, formerly VP of Creative at Mondelez comes to Microsoft to work with Applications and Services Group. Why creatives are finally accepted at Microsoft.
3. Is the trend of programmatic a dead one? At Cannes it was barely discussed, just one year where you couldn't get away from the topic. Is it because it serves up display advertising which is a dead entity?
All that and more on the podcast that dares to ask and answer, "What if," in the world of marketing.
Hosted by Geoffrey Colon, communications designer at Microsoft and author of the book Disruptive Marketing.
Learn more at http://geoffreycolon.net
#DisruptiveFM
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