Disruptive FM: Episode 51 Brexit as a Marketing Lesson, Eliza Esquivel Comes to Microsoft, Is Programmatic Over?

Disruptive FM: Episode 51 Brexit as a Marketing Lesson, Eliza Esquivel Comes to Microsoft, Is Programmatic Over?

1 0 3 years ago
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In the latest episode of the marketing podcast for eccentric minds we discuss:

1. Brexit as a marketing lesson and a marketing failure. What happened?
2. Eliza Esquivel, formerly VP of Creative at Mondelez comes to Microsoft to work with Applications and Services Group. Why creatives are finally accepted at Microsoft.
3. Is the trend of programmatic a dead one? At Cannes it was barely discussed, just one year where you couldn't get away from the topic. Is it because it serves up display ... See More

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