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The Power of LinkedIn in Sales & Marketing

The Power of LinkedIn in Sales & Marketing
Jan 26, 2021 · 10m 46s

Selling has changed massively in the past 15 years with the advent and influence of the internet and social media. The biggest challenge facing most sales advisors is still how...

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Selling has changed massively in the past 15 years with the advent and influence of the internet and social media.
The biggest challenge facing most sales advisors is still how to find new business and clients. Traditional cold calling now has little or no impact and other methods that are far more effective are now available with the latest technology.
Modern advisors are now using sales intelligence and the latest tools and strategies to find, research and connect with potential clients.
In his podcast Frank shares advanced strategies that will give you the tools to identify, connect and communicate with prospects through LinkedIn.
Your take-aways include:
•How to Prepare, Prospect, Connect & Communicate using LinkedIn
•How and Why you should Optimize your LinkedIn profile
•The importance of Keyworks for Search Engine Optimization in your LinkedIn profile
•How to personalize your messages
•How to use a video squeeze page for a follow up to anyone viewing your profile
•Why you need an effective strategy for posting
•How to establish your expertise through clever posting
•Exactly what goes into a winning post and gets you thousands of views and hundreds of comments each day
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Author Frank Furness
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