The Ludlow Massacre was a mass killing perpetrated by anti-striker militia during the Colorado Coalfield War on April 20, 1914. The massacre sparked nationwide reproach for the Rockefellers, especially in New York, where protesters demonstrated outside of the Rockefeller building in New York City. Protesters led by Ferrer Center anarchists Alexander Berkman and Carlo Tresca followed when Rockefeller Jr. fled 30 miles (48 km) upstate to the family estate near Tarrytown. Rockefeller Jr. also brought in pioneer public relations expert Ivy Lee, who warned that the Rockefellers were losing public support and developed a strategy that Rockefeller followed to repair it. Rockefeller had to overcome his shyness, go to Colorado to meet the miners and their families, inspect the homes and the factories, attend social events, and listen closely to the grievances. This was novel advice, and attracted widespread media attention. The Rockefellers were able both to resolve the conflict, and present a more humanized versions of their leaders. You'll hear how the Ludlow tragedy, the Rockefeller's, Ivy Lee & Edward Bernay's changed the way public relations (propaganda) shaped the minds of Americans.
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