If you're in business, Facebook is your friend, and I don't mean, "friend," in the sense of Facebook friends. I mean you need to get comfortable with this amazing and also daunting platform to the world, so you can maximize it for your business. Relatively speaking, Facebook is cheap to advertise on, but if you don't use it correctly you will be wasting your time and money, and needless to say, causing you undue stress and frustration. Louis Bischoff is a Digital Marketing constultant who specializes in Facebook. In this episode, Louis pulls back the curtain on Facebook marketing and how you can start today to optimize its ever changing tools to help catapult you and your business.