What does it take to get attention in a big way? Well one person who knows full well is a man who has made the impossible happen. Ken Kragen is the former manager for such pop icons as Lionel Ritchie, Kenny Rogers, Olivia Newton John, The Bee Gees and many more. He was also the behind-the-scenes guy who made magic happen producing the amazing "We are the World" song that raised $64 million dollars for USA for Africa and the largest human chain in the world in Hands Across America. Ken learned over time that his ability to get mass attention came down to a method he unknowingly developed called, "The Magic of 3's." Listen in to our conversation and get the back story behind "The Magic of 3's" and how Ken continues to impact the world with his philanthropic efforts.