Episode 115: What's in a Rebrand?

Episode 115: What's in a Rebrand?

0 0 22 days ago
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Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig.  We do it all the time - but why?  and how?  And what makes a rebranding effort work?  We’ll hit all of that and more as well as delve deep into who’s winning and losing this week in marketing & communications.  So join me for another whirlwind, Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!  

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