Episode 115: What's in a Rebrand?
Mar 4, 2019 ·
59m 54s
Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig. We do it all the time - but...
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Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig. We do it all the time - but why? and how? And what makes a rebranding effort work? We’ll hit all of that and more as well as delve deep into who’s winning and losing this week in marketing & communications. So join me for another whirlwind, Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!
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