11/11/16 Episode 34: Ethical Marketing

11/11/16 Episode 34: Ethical Marketing

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Here’s one for you. Do you think it’s ethical to persuade someone to do or buy something, even if it’s something they don’t want? Like so many things in marketing, I think the answer is a resounding “it depends.” I know, spoken like a true consultant. …But hear me out.  Ethics in marketing is really an area of applied ethics which deals with the moral principles (yes we have them, why do you ask?) behind the operation and regulation of marketing. This area covers fun stuff like: invasion of ... See More

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