Las Vegas was created for one very powerful and very sinful reason…to host big trade shows. But the greatest sin is when companies pay money to participate in shows and leave opportunity and money right on the table like a Kit Kat for the snatching.  In this week’s episode, we’ll dive deep into trade shows and special events and give you some tips for how to make the most of them. We’ll also talk about who’s winning and losing in the wild world of marketing communications so get your boarding pass (and we board by rows) and your player’s club card ready!