The prophet Joan Jett once said/sang, “I don't give a damn 'bout my bad reputation” and the world hasn’t been the same since. Just kidding, as a society, humans have been building and burning reputations since it all began. (trust me, there are scrolls, books, poems and rock songs all about it). But what are we talking about REALLY when we say corporate or company reputation?  We’re going to dig deep into this topic and we’ll find out who’s building and burning their reps in Winning and Losing as well. Join me and sing along!  — I Don’t Give a Damn Bout My Bad Reputation (insert air guitar there).