Clearing the Air on Personas, ABM, Analytics, and SEO with Ardath Albee and Andy Crestodina

Clearing the Air on Personas, ABM, Analytics, and SEO with Ardath Albee and Andy Crestodina

0 0 about 1 month ago
0 Plays 151 Downloads
Ardath Albee of Marketing Interactions and Andy Crestodina of Orbit Media delve into the content marketing bottom-line in this week’s episode of Marketer-to-Marketer.

Ardath, an evangelist for quality and empathy, points out the importance of knowing where to invest resources in developing strategic content: “Most of the investment is the front end. So, [you invest in building] the personas to develop the right content marketing strategy and then the story line, and developing all that ... See More

Find us on Facebook

Copyright 2018 - Spreaker Inc. - Create a podcast - New York, NY
Help