Insights into Gen Z Marketing with Joe Cox and Gregg Witt

Explicit Insights into Gen Z Marketing with Joe Cox and Gregg Witt

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This week Joe Cox interviews Gregg Witt about the current state of youth marketing in 2019.

Gregg is an entrepreneur, brand strategist author and speaker known for his profound work in youth culture. We’ll be talking a lot about the recent book he published 'The Gen Z Frequency' a super comprehensive Playbook for brands and marketers wanting to gain attention from the generation that’ll make up 40% of total US consumer spending by 2020.
He’s worked on the brand, agency and ... See More

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