Truth, Lies, and Digital - Marketing Research with Clare McDermott

Truth, Lies, and Digital - Marketing Research with Clare McDermott

0 0 11 days ago
16 Plays 410 Downloads
Is your brand trustworthy? Is there friction between the numbers and your message?

Today's consumer will not believe your product or service is excellent just because you say it is. We must provide survey or data-based evidence to support our claims. A marriage between metrics and marketing will boost your engagement rate in a B2B setting. Allowing the facts to cultivate the narrative will provide scientific integrity.

Proper survey methodology destroys implied bias when reviewed from an ... See More

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