Find a need, make a great product, provide excellent customer service, and a business is born. It’s the story of Priefert, a company founded by Marvin Priefert in 1964 and continues to be a staple in Mount Pleasant, TX.

On this episode of Gone to Texas, Dave is joined by Priefert’s Rocky Christenberry, who talks about the company's humble beginnings, how they pivoted several times to stay afloat in the downturns, and how they’ve continued to grow the company over the last 58 years.

Rocky talks about how they found new opportunities by connecting with other companies in Mount Pleasant when one side of their business lost revenue during the 2008 recession. Plus he talks about how by saying yes when they weren’t ready led them to one of their most prominent lines of business.

Priefert has an incredible story of continuing through the hard times, making their people the most important part of their business, and being a staple in a community.

You can learn more about Priefert by visiting: https://www.priefert.com/about-us/about-priefert

This episode is sponsored by Mt. Pleasant Texas, to learn more abut our sponsors, visit - www.texasedconnections/sponsor