Episode 045 of the D&D Fitness Radio podcast concerns the topic of conducting business in the fitness, wellness and performance industry. We speak with Hamden, Connecticut based, Michael Ranfone, about his experiences in the fitness and performance industries, running a training facility and conducting continuing education courses around the country. Topics covered include setting goals for your business, creating a marketing strategy around the business, attracting new clients, retaining existing ones, the importance of digital and social media and expanding your business both physically and virtually. The constant theme around our discussion is keeping things simple, sticking to a process and having a plan to serve your existing customer base and gradually expand your market.

Michael is the founder and president of Ranfone Training Systems located in Hamden, Connecticut. He graduated Cum Laude from Union College with degrees in Economics and Psychology—earning recognition in the National Honour Society of each discipline. While at Union, Mike excelled on the football field—he was a four-year letter winner, three-year all-league and all-league academic starter. He served as a captain during his senior campaign. He started his professional career at Yale—serving as the Strength and Conditioning coordinator for more than 500 Division I athletes. In 2005, he returned to school and incorporated Ranfone Training Systems. Since then, he’s coached and treated thousands of athletes—while also consulting with professional and collegiate sports teams. Mike’s given performance enhancement lectures at private venues and universities across the United States—focusing on strength and movement improvement. He’s a Certified Strength and Conditioning Specialist (CSCS) as recognized by the National Strength and Conditioning Association, a Licensed Massage Therapist in Connecticut, a Level 2 Functional Movement Specialist, in addition to being a Functional Range Conditioning Mobility Specialist/Instructor and Functional Range Release Practitioner.

For more information on Michael Ranfone, you can follow him via the links below:

Website: https://www.rtsct.com/

Instagram: https://www.instagram.com/rannyron/

Facebook: https://www.facebook.com/michael.ranfone.5


The D&D Fitness Radio podcast is available at the following locations for downloadable audio, including:

iTunes – https://itunes.apple.com/us/podcast/d-d-fitness-radio-podcast/id1331724217

https://www.iheart.com/podcast/dd-fitness-radio-28797988/

Spreaker.com – https://www.spreaker.com/show/d-and-d-fitness-radios-show

You can reach both Don and Derek at the following locations:

Don Saladino:
http://www.DonSaladino.com
Twitter and Instagram - @DonSaladino
YouTube - http://www.youtube.com/donsaladino

Derek M. Hansen: http://www.SprintCoach.com
Twitter and Instagram - @DerekMHansen
YouTube - http://youtube.com/derekmhansen