On this week’s episode of the Pulse Pod, Chris and Brent are joined by Dr. Peter Wish, a campaign coach and strategist to political candidates, and author of the book, “The Candidate’s 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues." Together, they dive into the voter’s psychology, taking a close look to the major role that emotion plays when the time comes to vote.