On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the importance of storytelling when aiming to convey a political message. It’s not enough to say the right words and have the right points – you have to give people something to connect to from an emotional side. On another note, the most recent data thrown by the District & Issue Tracker (DIT) reveals a significant degradation of the political environment for democrats.

full-service communications company. Prior to starting her own company, she was Vice President of Public Relations and Marketing for Kid One Transport, a state-wide non-profit organization, and Public Relations Account Director at o2ideas, where she succeeded in gaining international press coverage for clients. In 2002, Holly was Press Secretary for an Alabama statewide political campaign. She has also worked for Senator Richard Shelby’s Press Department, Concerned Women for America’s Media Department and served as an assistant to Vice President, Ray Cole of Van Scoyoc Associates, Inc., all in Washington, D.C. In March of 2011, Lollar received the distinguished honor of being named one of the Birmingham Business Journal’s “Top 40 Under 40”. In 2017, she was named to Yellowhammer News’ Power & Influence 50 list of the most powerful and influential players in Alabama politics and business.