Retention: How Lessonly Built an Insanely Loyal User Base

Retention: How Lessonly Built an Insanely Loyal User Base

From: OV | BUILD
0 0 2 years ago
While most startups are laser focused on customer acquisition in the beginning, customer retention should always be top of mind. Mackey Craven, Partner at OpenView, explains what “good” retention looks like and how to measure it. Later on we hear from Lessonly's CEO & COO about how they built (and retained) a loyal user base.

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