Harnessing the Ecosystem of Business Partnerships in Cannabis today on NCIA's Cannabis Industry Voice with Bethany Moore only on Cannabis Radio. John Shearman is Vice President of Marketing and Cannabis Business Lead at Applied DNA Sciences and has over 30 years of deep enterprise and advertising agency experience across all marketing, sales, and IT disciplines. John spearheads the Applied DNA Sciences Cannabis vertical leading the vision, strategy, and product development for this emerging market. John also oversees the marketing for the entire company driving the marketing strategy for its other core verticals. In the cannabis industry, we’re harnessing technology to improve how we run our businesses, which are highly regulated and ever-changing.