Today on Grassroots Marketing we are joined by Joan Irvine. Joan brings two decades of online child protection management and policy development for high-risk top-level domains. During her tenure at ASACP, she participated on several committees including the Financial Coalition Against Child Pornography and the Harvard Berkman Center Report on Online Safety. She headed advocacy and public affairs in the US, Australia and Europe for online youth safety. At IFFOR she facilitated a council of international experts that develops policies for ‘high-risk’ gTLDs; Council included Nadine Strossen, First Amendment Law Professor at New York Law School and prior President of ACLU; Bob Corn-Revere one of the counsels for the Child Online Protection Act; and Fred Cate, Director of the Indiana University Center for Applied Cybersecurity Research and industry experts. Since 2002 she helped demonstrate to governments that industry can self-regulate. For example, their parental filtering label was recognized with international and legislative recognitions including from Congressperson Jane Harman, Cities of San Francisco, San Diego, and Los Angeles and California State Senate and Assembly representatives.