Building New Foundations in the Cannabis Industry Part 1 with Elise Serbaroli, Kelly Perez, and Christine De La Rosa. Today we’re going to talk about an important new white paper series called Building New Foundations in the Cannabis Industry: Creating Gender Parity through Ownership, Leadership, Boards, Pay Equality, Branding, and Capital, but first, let’s talk more about our guests. Elise Serbaroli leads Global Business Development at Strimo - she brings global experience in software and multinational food operations to the cannabis space. Elise is a member of the NCIA’s State Regulatory Committee, focused on Technology, Compliance, Regulatory Forces, and Informing Local Governments. Kelly Perez is the President and co-founder of Cannabis Doing Good, the co-Executive Director of the Cannabis Impact Fund, and the CEO/co-founder of king colorado. Kelly was the Human Services Policy Adviser to Colorado Governor, now U.S. Senator John Hickenlooper, and led the creation of the Office of Marijuana Coordination in the first legal, adult-use, cannabis market in the world. She is an adjunct professor at the University of Denver Graduate School of Social work. Christine De La Rosa is the co-founder and CEO of The People’s Dispensary, and spent 20 years as a system and database architect in tech before coming to cannabis. Christine has her own story and experiences of cannabis as a life-saving wellness medicine, which inspired her to open Benefit Health Collective in 2016, along with her co-founders, to help those who most need access to cannabis. Christine is on NCIA’s DEIC Committee.