Number one premium vape pen brand in California with Allison Luvera Head of Marketing at Kurvana. The number one premium vape pen brand in California unveiled new product innovations including a full-spectrum CBD line, disposables, and new hardware technology. My guest is a Luxury industry expert with 12+ years of experience developing and implementing impactful omnichannel sales and marketing strategies in partnership with the world's most powerful brands. Kurvana is setting itself apart from other cannabis brands with out-of-the-box, mainstream marketing and experiential activations - such as a pre-Oscars event with sustainable fashion brand Maison de Mode, being the first cannabis brand to sponsor REVOLVE's Coachella party, and a star-studded Met Ball after-party hosted by Kim Kardashian, Travis Scott, Serena Williams and more.